A Formula for Value

Real world overhead costs for a physical store should be used to determine the value of a great domain name

Common Storefront Costs

Monthly rent

Fixtures

Signs

Electric

Garbage

Insurance

Security

Shrinkage

Employees

Long hours

Advertising

Taxes


Typical OH for One Store

Rent $2500/mo, $30k/yr, $300k/10 yrs

Electric $500/mo, $6k/yr, $60k/10 yrs

Insurance, garbage, security, maintenance, $1,000/mo, $12k/yr, $120k/10 yrs

$480k (@ 10 years) before salaries not including several other unmentioned business expenses

Sunk Costs that are local v. a Domain Name that is Global 🌎


The lifetime and expandable foundation of a business in the 21st century is now built upon a solid Domain Name

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